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Marketing

An activity at the heart of business strategy which is also highly regulated

The marketing of varieties, seeds and plants in the European Union is governed by a set of regulations aimed at meeting the challenges of public policies applicable to agricultural and food production and guaranteeing quality, food and health safety, environmental preservation, biodiversity, as well as healthy competition between stakeholders.

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Points of interest

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  • 5
  • Management of genetic resources

    Management of genetic resources
  • Research

    Research
  • Varietal selection

    Varietal selection
  • Registration of varieties

    Registration of varieties
  • Protection of varieties

    Protection of varieties
  • Seed multiplication

    Seed multiplication
  • The manufacturing process

    The manufacturing process
  • Marketing

    Marketing
  • Animal nutrition

    Animal nutrition
  • Human food

    Human food
  • Distribution of food products

    Distribution of food products
  • Industrial uses

    Industrial uses
  • Food industry

    Food industry